Other Initiatives

We all need a little down time, and so do some of our programs. Check out programs that we’ve run in the past and may run again in the future. See something you love? Don’t hesitate to visit our contact form and tell us what you’d like to see more of.

Big Assist

Kruger Big Assist

The Kruger Big Assist is about making hockey accessible, and at Kruger Products we’re committed to help building a more equitable and inclusive future for the sport which is why we have committed over $1,000,000 to date*, so no kid’s hockey dreams have to miss a season.

Learn More

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Score A Toque

Support the Kruger Big Assist with a qualifying Kruger Products® purchase and score your limited-edition toque.

Get Your Toque

Stanley Cup Find the Cup and Clean up

Find the Cup and Clean Up

You could win** 1 of 3 $10,000 Stanley Cup® Final VIP experiences. Plus daily prizes of gift cards and more.

Enter Now

**NO PURCHASE NECESSARY. Open to age of majority residents of Canada. Contest starts March 3/25, ends May 11/25 (Purchase Period ends May 4/25). 73 prizes available: (i) 3 grand prizes of a Stanley Cup® Final VIP Experience (ARV $10,000 CAD); & (ii) 70 secondary prizes (number decreases as they are claimed), each consisting of SpongeTowels for a year (ARV $600 CAD), Kruger Products value coupons, NHLShop.ca gift cards or retailer grocery gift cards (ARVs $20 CAD to $200 CAD). Odds of winning depend on number, timing & accuracy of entries. Skill-testing question required. Full Rules at findandwin.ca.

† No purchase necessary. Valid: March 20/25 12:00am EST to April 30/25 11:59PM EST. Max (1) entry per receipt. Submit receipt by May 14, 2025. Open to age majority residents of Canada. Full Contest Rules. Grand Prize of (1) Volkswagen All-Electric ID Buzz (MSRP $86,495). Secondary Prizes (42 total; Gift Cards $250). Odds depend on number and timing.Skill-testing question required. Limit: 3 secondary prizes per household.

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