THE KRUGER
BIG ASSIST IMPACT

We’ve committed $1.4 MILLION^*
to help give more kids access to hockey!

“At every level of hockey, I’ve seen how the game teaches kids skills that extend far beyond the rink. I relied on volunteers and my community throughout minor hockey, so I know firsthand the impact that support can have. Giving more kids the chance to play hockey is what the Kruger Big Assist is all about, and I'm proud to support the program for another season!” - Hayley Wickenheiser

- Matthew Schaefer, Kruger Big Assist ambassador

Making Hockey
More Accessible to
Canadian Kids

The Kruger Big Assist program was developed to help make the game more affordable, accessible and inclusive. Since 2020, we have committed $1,400,000 to over 60 hockey communities across Canada to help remove more barriers that prevent all kids from playing Canada’s game.

“Some of my best memories and biggest lessons have come from being on the ice, and every kid should have the chance to experience that. After being part of the Kruger Big Assist last year, I’m proud to be back supporting a program that is helping to make hockey more accessible for families across Canada. Every kid deserves the opportunity to play, to be part of a team and to feel like they belong.”
– Matthew Schaefer

NOMINATE NOW

The legacy of the Kruger Big Assist lives in the communities, families and young players who’ve been able to experience hockey because of it.

$1.4M

Committed since 2020

60+

Minor hockey associations supported

3,000+

Kids on the ice

OFFICIAL PARTNER

^*$1,200,000 has been donated thus far and $200,000 will be donated in 2027.

^‡No purchase necessary. Nominations start Oct 1/26 end Feb 8/2027. Nominate an eligible Canadian hockey association for the opportunity to receive one of five (5) $25,000 CAD donations. Five (5) donations will be made (“Finalists”); one per region [ON, QC, Pacific (BC, YT, NU, NT), Prairies (AB, SK, MB), Atlantic (PEI, NS, NB, NL)] Plus, one (1) $75,000 CAD donation (“Grand Prize”). Start your nomination or see full terms at KrugerBigAssist.ca. ®Registered trademarks and TM trademarks of Kruger Products Inc. © 2026 Kruger Products Inc. Scotties®’ is a registered trademark of Kimberly-Clark Worldwide Inc., used under licence.    

**Products claimed as being made in Canada have been made with domestic and imported materials.   