Aunalee Boyd-Good & Sophia Seward-Good (Ay Lelum)

Nanaimo,  British Columbia
Ay Lelum

Ay Lelum is a second-generation Coast Salish Design House from Nanaimo. Their brand is designed and produced in B.C. by Sisters, Aunalee and Sophia, mentored by their mother, Sandra Moorehouse-Good. They collaborate with and feature artwork by their father, Traditional Coast Salish Artist and Hereditary Chief, Dr. William Good and their brother, W. Joel Good, from the Snuneymuxw First Nation. They are dedicated to documenting and sharing Coast Salish art, history, language, music and designs in the Traditional Coast Salish style from Snuneymuxw, B.C.


The dress has a Traditional Coast Salish Hummingbird design by their father, Dr. William Good. The hummingbird is a messenger that brings healing and medicine, symbolizing love, beauty and healing. It was important that their dress represented a healing journey in a beautiful way for those battling breast cancer.