Montreal-born Joseph Tassoni has created an award-winning, proudly made-in-Canada brand that celebrates this country’s unique craftsmanship and creativity. His eponymous outerwear and evening wear collections have made many high-profile appearances at Toronto Fashion Week and TIFF, and Joseph remains passionate about elevating home-grown fashion through Canadian-made advocacy and student mentorship. With the onset of Covid-19, Joseph pivoted his ongoing community involvement to become one of the first Canadian designers to produce reusable masks, with proceeds going to a local Burlington, Ontario hospital.

Joseph Tassoni set out to inspire “a sense of hope and beauty” with his extraordinary Cashmere Collection 2020 creation. He juxtaposed significant textural elements—flowers from the wedding dress he made for his sister, the same sparkling mesh he used in his 2016 Cashmere Collection creation, a crown/halo reflecting the queen he incorporates into each of his runway shows, plus a discreetly coordinated mask—with the pure, snowy whiteness of Cashmere BT.

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