Ever since Chris Tyrell, teamed up with architect Jim Searle in 1985 to launch HOAX Couture, they have been pillars of the Canadian fashion firmament, known for their exquisite tailoring and innovative concepts in bespoke men’s and women’s wear. Whether for a June bride or the National Ballet of Canada or a World Champion Synchro skating team, their visionary designs never fail to delight, flatter, even amaze.

HOAX Couture prove that an entrance- making, ready-for-the-midnight-reveal ballgown doesn’t have to rely on dazzling ornamentation. There’s plenty of sizzle in their pure white Cashmere BT design, given the sheer volume and expanse of its exuberant deep-tier skirt and its slyly seductive off- the-shoulder bodice. Their classic long-beaked Venice carnival mask sports snowy wings.

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