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Cast your vote for the 2025 Cashmere Collection starting September 16
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Shauna Griffiths

Vancouver, BC

 

New Designer

Shauna Griffiths is a Canadian fashion designer, stylist, and runway creative based in Vancouver, BC. Originally from Newfoundland and Labrador, her East Coast roots and West Coast surroundings inspire her signature blend of storytelling, sculpture, and style. A top graduate of Blanche Macdonald, Shauna is known for bold silhouettes, emotional collections, and textural experimentation using unconventional materials. As founder of SG Fashion House, she specializes in custom couture, styling, and show production. Her work has appeared at Paris Fashion Week and in international editorials. Shauna’s 2025 Cashmere Collection design reflects her passion for sustainability and symbolism, transforming vintage textiles into couture that celebrates strength, transformation, and feminine power.

 

Garment Inspiration

Shauna’s garment, sculpted entirely from embossed tissue and water, is inspired by the raw elegance of The Lions mountain peaks in West Vancouver and the powerful, invisible force of wind. Two hand sculpted mountain forms rise from each shoulder, symbolizing guardianship and sisterhood, subtly dusted with mica and sugar crystals to evoke snow catching sunlight. The silhouette flows downward like a wind current in motion, trailing embossed textures that echo bark, terrain, and air paths.

 

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 ©2025

® SCOTTIES is a registered trademark of Kimberly-Clark Worldwide, Inc., used under licence.

†#1 tissue manufacturer in Canada based on Nielsen MarketTrack L52W November 30, 2024.

*Products claimed as being made in Canada have been made with domestic and imported materials.

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** MADE IN CANADA WITH DOMESTIC AND IMPORTED MATERIAL.