Sponge Towels roll

Our Story

To this day, we are committed to upholding the premium quality you expect with a name like SpongeTowels®.

When the brand was first introduced in 2005, there was no name more suited for an ultra-absorbent paper towel than SpongeTowels®, with sponge-like absorbency thanks to the uniquely designed embossing of Sponge Pockets® technology. With thousands of Sponge Pockets® in each pack you can trust in SpongeTowels® to help get you out of big messes. 


Canadian Made. Canadian Loved™

SpongeTowels® is proudly made in Canada, by Canadians for Canadians.*


Commitment to Sustainability

Through Reimagine 2030, SpongeTowels® is raising the bar to reduce its environmental footprint by making its products and operations more sustainable. 

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If it needs a wipe, we’re here 

For all the moments that make life more interesting, from the joyful to the tearful, and everything in between, our brands are here to make everyday life more comfortable.

Canada’s #1 toilet paper brand.*
Western Canada’s #1 toilet paper brand.*
Canada’s #1 facial tissue brand.*
We’re who Canadians trust to make everyday life more comfortable.